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Kathryn Wessling

 

Member profile details

First name
Kathryn
Last name
Wessling
MAPP Graduation Year
2018
MAPP Geography
  • USA - Southeast
 

Personal information

Bio
Kathryn Wessling is an engineer, design thinker, and former professor at Wharton and the Darden School of Business.

Kathryn's specialties include human-centered design, statistical measurement, and market research. Her MAPP capstone features the positive effects of design thinking on human flourishing and includes an applied toolkit for design thinkers.

Kathryn is a behavioral and data scientist creating and statistically validating projects related to virtue, positive relationships (including marriage), resilience, well-being, and attachment styles.
Photo
 

Professional Information

Professional Area
  • Business
  • Engineering
Active Professional Interests
  • Appreciative Inquiry
  • Design Thinking
  • Entrepreneurship
Professional Skills
  • Facilitating groups
  • Research design
Fluent in Languages
  • English
 

Education

Degrees Before MAPP
BS Industrial Engineering (Georgia Tech), 2000
PhD Business-concentration: Marketing (Duke), 2008
 

Social Media

 

Publications

Journal Articles
Sharpe Wessling, Kathryn, Joel Huber, and Oded Netzer (2017), "MTurk Character Misrepresentation: Assessment and Solutions," Journal of Consumer Research, 44(1), 211-230.

Sharpe, Kathryn, and Richard Staelin (2010), “Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications,” Journal of Public Policy and Marketing, 29(2), 177-188.

Sharpe, Kathryn, Richard Staelin, and Joel Huber (2008), “Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand,” Journal of Consumer Research, 35(3), 406-422.
Capstone title and abstract
Positive Design: A Positive Psychology Workout for Design Thinkers
 

Contact data

Province/State
AL
Country
USA
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